PRIVACY
POLICY

Last updated: 06 June 2025

Parently Ltd (“Pary Moppins”, “we”, “us”, or “our”) is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you use our services, join our mailing list, or support our Crowdfunder campaign.

1. Who We Are

We are Parently Ltd, registered in England and Wales (Company No. 15395670). Our registered office is at 124 City Road, London, EC1V 2NX.

We operate under the brand name Pary Moppins

We are the data controller for the purposes of the UK General Data Protection Regulation (“UK GDPR”) and other applicable data protection laws.

2. What We Collect

We collect personal information directly from you when you:

  • Join our mailing list (email address)

  • Support our Crowdfunder campaign (name, email, address, phone number)

  • Fill in our onboarding form on our website or app (name, postcode, family info, sitter preferences, references, and sitter contact details)

  • Share information about your children (first names, ages, number of children – only for the purpose of matching with sitters, and not required)

We also collect usage data through cookies and tools like Google Analytics.

3. How We Use Your Data

We use your data to:

  • Manage the Crowdfunder campaign (fulfil rewards, send updates)

  • Send you newsletters and product updates (via MailerLite)

  • Match families with suitable sitters

  • Improve our product and services

  • Respond to your questions or feedback

We do not sell your personal data.

4. Legal Basis

We process your data based on:

  • Consent – when you join our mailing list or submit forms

  • Performance of a contract – e.g. fulfilling crowdfund rewards

  • Legitimate interests – improving our services and communications

You can withdraw your consent at any time by contacting us or unsubscribing from our emails.

5. Sharing Your Data

We may share your data with trusted third parties who help us operate our business, including:

  • Stripe (for payment processing)

  • MailerLite (for newsletters and updates)

  • Airtable, Tally, Notion (for internal organisation)

  • Google Analytics (to understand website usage)

All providers are required to keep your data secure and only use it for the purposes we define.

6. Children’s Information

We may collect limited information about your children (first names and ages) solely to help match you with appropriate sitters. This data is never used for marketing and is only shared with sitters when needed.

7. Cookies and Analytics

We use cookies and analytics tools (like Google Analytics) to improve our website and understand user behaviour. You can manage your cookie preferences in your browser settings.

8. Your Rights

You have the right to:

  • Access your data

  • Request correction or deletion

  • Withdraw consent

  • Object to or restrict processing

  • Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, contact us at: hello@parymoppins.com

9. Data Retention

We retain personal data only for as long as necessary. Mailing list data will be kept until you unsubscribe. Crowdfunder data will be kept until rewards are fulfilled or required for financial/legal reasons.

10. Changes

We may update this policy as needed. The latest version will always be available on our website.